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Bodily, Samuel E.

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ABB and Bergmann-Borsig

Asea Brown Boveri, Mannheim, is considering the purchase of an East Berlin manufacturer of turbines from the Treuhandanstalt. It is an opportunity to start in East Germany and to work for markets in Eastern Europe. Low productivity, high pollution, potential inability of Eastern customers to buy, and little information on the value of the company all make the opportunity very risky. Students evalu ...

Ace Automotive

A plant manager must decide which contracts to take for his casting-press operation and the price to bid on a new GM water pump. In the process, jobs must be scheduled in regular time, overtime, and outsourcing, and the plant manager must consider uncertainty in volumes, costs, available uptime hours, and the uncertainty about winning the contract bid, which depends on price. Two student spreadshe ...

ACP, Inc. (A)

A division president of a Fortune 50 company must decide whether to initiate an immense capacity expansion. The critical question is whether revenue from the company's major product line will continue to grow rapidly. An opportunity is available to conduct some market research prior to making the decision. This case introduces the steps of decision analysis: decision diagramming, assessing monetar ...

ACP, Inc. (B)

This case can be used with the A case (see QA-0430) to extend the "first-cut" decision analysis into issues of risk management and consideration of options to stop the project. ...

Airbus and Boeing: Superjumbo Decisions

Set in 1999, this case allows students to put themselves in the positions of both Airbus and Boeing as Boeing considered how to respond to Airbus's decision to announce its plans to proceed or not with the $10 billion development of the world's first commercial superjumbo jet, the Airbus A3XX. Boeing was considering a development effort to "stretch" its 747 jumbo jet into a larger superjumbo versi ...

Appshop, Inc.

A regional director of a consulting firm must decide how to compete for a major consulting contract. Appshop can take a level payment contract, a lower level payment with a prospective bonus given high performance, or bid on an RFP where a significant reward is given contingent on the client's savings. The case can be used to introduce Monte Carlo simulation modeling and to build skills in structu ...

Armco Inc.: The Bubble Policy

This case considers the EPA's bubble policy, which allows pollution to be managed on a plantwide basis rather than stack by stack. A pollution constraint is added to a linear-programming model that may be used to plan production and the control of pollution. ...

Bidding for the Legacy Hotel

The task is to prepare a sealed bid against one opponent for a hotel that has an appraised value and a specific, higher value for a company. There is data about the ratio of bids of the other bidder to the appraised value in similar sealed bids. Students will learn to give up many unfounded notions of how to bid and to develop a strategic approach to finding the best bid. ...

Bloomex.ca Logistics Optimization

A Canadian online floral delivery company considers whether to source more flowers from its existing growing locations and which of those would be optimal given its current market. What would be the advantages of opening a logistics facility in Miami? Students must consider the transportation costs per standard box from each origin or transshipment center to each production facility as well as d ...

Browser Wars: Microsoft Versus Netscape

Microsoft is planning the introduction of Internet Explorer along with Windows 95. Issues include how aggressive the company should be in providing its browser with Windows 95 and restricting OEMs (original-equipment manufacturers) from putting other browsers on their computers. Should Microsoft go for initial share, concentrate on stealing over time, retain customers, or enlarge the total size of ...

Chandpur Enterprises Limited, Steel Division

The managing director of a steel plant faces the decision of how much of each raw material to order for the plant for the following month. Due to lower and upper bounds on the amounts of each raw material in a batch and varying amounts of electricity and time consumed for different raw materials, one can't simply use the cheapest raw material. A linear program and the solver optimization function ...

ChinaCarb

Suitable for MBA, EMBA, GEMBA, and executive education programs, this field-based case offers an opportunity to use simulation modeling to evaluate an investment affected by prices, technical success, and yields from raw materials that are all uncertain in a global context. The company produces pitch-based carbon fiber in China. ChinaCarb's supplier in Europe has discontinued its production, lea ...
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