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Carrier Corporation—Strategy Evolution for the Small Commercial Rooftop

Eaker, Mark R.; Boynton, Andrew C.; Zimmerman, Michael

BP-0336 | Published January 06, 1993 | 29 pages Case

Collection: Darden School of Business

Carrier must respond to rapidly changing market conditions. Its strategy options are complicated by the different objectives of Marketing, Manufacturing, Engineering, and Distribution. The case leads... Read More