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Carrier Corporation—Strategy Evolution f...

Eaker, Mark R., Bo...

Case

Carrier Corporation—Strategy Evolution for the Small Commercial Rooftop

Eaker, Mark R.; Boynton, Andrew C.; Zimmerman, Michael

BP-0336 | Published January 6, 1993 | 29 pages Case

Collection: Darden School of Business

Product Details

Carrier must respond to rapidly changing market conditions. Its strategy options are complicated by the different objectives of Marketing, Manufacturing, Engineering, and Distribution. The case leads the student to understand the context within which re-engineering decisions are made.

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