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The Lady Tasting Tea
Pfeifer, Phillip E. Case QA-0771 / Published August 31, 2011 / 2 pages. Collection: Darden School of Business
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Product Overview

This short case describes a famous experiment conducted by Sir Ronald A. Fisher and colleagues to test Dr. B. Muriel Bristol’s claim that she could tell—only by tasting—whether milk or tea was poured first into her cup. Using hypothesis testing, students must answer the question of how many correct picks the lady tasting tea (LTT) must make in order to “prove” her claim.




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  • Overview

    This short case describes a famous experiment conducted by Sir Ronald A. Fisher and colleagues to test Dr. B. Muriel Bristol’s claim that she could tell—only by tasting—whether milk or tea was poured first into her cup. Using hypothesis testing, students must answer the question of how many correct picks the lady tasting tea (LTT) must make in order to “prove” her claim.

  • Learning Objectives