Business Case Studies & Business Publications

The Fishbowl Effect

Colley, John L., F...

Case

The Fishbowl Effect

Colley, John L.; Filliben, Eileen M.

OM-0749 | Published May 27, 1993 | 6 pages Case

Collection: Darden School of Business

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This case demonstrates that a project manager must anticipate anything that might impede a project. To do so, he/she must analyze all of the stakeholders involved. The case also highlights the damage caused by leading with capital. Protests by environmental activists at the Jupiter (disguised) nuclear plant are seen as thwarting the plant's proceeding with the project. Issues: (1) analyze all potential stakeholders; (2) anticipate and respond to all stakeholders' concerns; (3) build positive public relations from the beginning; (4) knowing that the threat of radiation contamination is minimal is not enough; project manager must communicate that information to the public; and (5) never lead with capital.