Signet Banking Corporation: Systemic Cul...
Sullivan, Michele,...
Signet Banking Corporation: Systemic Cultural Change
Sullivan, Michele; Mueller, Laurence G.; Schriner, Linda; Landel, Robert D.
OM-0899 | Published July 23, 1999 | 32 pages Case
Collection: Darden School of Business
Product Details
In this case, implementation strategy and the use of systems-thinking tools are described, and students must critique the success and failures of a change process. Signet Banking has embarked on a transformation journey from a regional bank to a national information-based financial system. This foray into nontraditional banking required a change in culture because the company must undergo major changes in its business processes and systems.
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