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Galen Pharmaceutics: The Booklet Label Decision

Weiss, Elliott N.; Ribe, Kristen

OM-1446 | Published August 03, 2011 | 9 pages Case

Collection: Darden School of Business

A packaging supplier for a pharmaceutical firm proposes an innovative cost-saving measure for the next clinical trial: instead of dozens of custom labels for participating countries, one universal boo... Read More