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Pampers: The Launch of Pampers Rash Guard (A)
Parry, Mark E.; Jones, Melanie; Sato, Yoshinobu
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Pampers: The Launch of Pampers Rash Guard (A)
Parry, Mark E.; Jones, Melanie; Sato, Yoshinobu Case M-0688 / Published February 11, 2004 / 11 pages. Collection: Darden School of Business
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Product Overview

Students must estimate the size of the market for Rash Guard diapers, a disposable diaper designed to treat and prevent diaper rash. In addition, students must evaluate P&G's proposed price for the new diapers.




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  • Overview

    Students must estimate the size of the market for Rash Guard diapers, a disposable diaper designed to treat and prevent diaper rash. In addition, students must evaluate P&G's proposed price for the new diapers.

  • Learning Objectives

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