Pampers: The Launch of Pampers Rash Guar...
Parry, Mark E., Jo...
Pampers: The Launch of Pampers Rash Guard (A)
Parry, Mark E.; Jones, Melanie; Sato, Yoshinobu
M-0688 | Published February 11, 2004 | 11 pages Case
Collection: Darden School of Business
Product Details
Students must estimate the size of the market for Rash Guard diapers, a disposable diaper designed to treat and prevent diaper rash. In addition, students must evaluate P&G's proposed price for the new diapers.
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