Author Profile
Jones, Melanie
Altoids
Parry, Mark E.; Jones, Melanie
M-0705 | Published January 12, 2005 | 9 pages Case
Collection: Darden School of Business
In 2000, Altoids was the best-selling powermint with sales of $107 million. Within two years, however, sales had declined to $90 million. In part, Altoids's difficulties reflected the success of Liste... Read More
Pampers: The Launch of Pampers Rash Guard (A)
Parry, Mark E.; Jones, Melanie; Sato, Yoshinobu
M-0688 | Published February 11, 2004 | 11 pages Case
Collection: Darden School of Business
Students must estimate the size of the market for Rash Guard diapers, a disposable diaper designed to treat and prevent diaper rash. In addition, students must evaluate P&G's proposed price for the ne... Read More
The Launch of Bacardi Silver
Parry, Mark E.; Jones, Melanie
M-0704 | Published January 10, 1999 | 18 pages Case
Collection: Darden School of Business
In January 2002, Anheuser-Busch is preparing to launch Bacardi Silver, a new premium malt beverage. Marlene Coulis, director of new products for Anheuser-Busch, must decide what steps she should take ... Read More