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Palley, Asa

Belief at Scale: Prediction Markets and Managerial Decision-Making

Grushka-Cockayne, Yael; Palomba, Anthony; Palley, Asa; Wang, Junnan

QA-0995 | Published July 06, 2026 | 11 Pages Case

Collection: Darden School of Business

On the morning of Super Bowl Sunday, 2026, a media analytics strategy executive discovers that prediction markets like Kalshi and Polymarket are putting the odds of a Seattle Seahawks win significantl... Read More