Author Profile

Moore, Marian Chapman

• A Note on Market Definition, Segmentation, and Targeting: Th...

  Moore, Marian Chapman; Whitler, Kimberly A.
  Technical Note
• Altamar Brands and Absinthe: Feeding "the Green Fairy"

  Moore, Marian Chapman; Correll, Brooke
  Case
• Brooke Correll and Clos Du Val: Adventures in Napa Valley (A...

  Moore, Marian Chapman; Glinska, Gosia
  Case
• Brooke Correll and Clos Du Val: Adventures in Napa Valley (A...

  Moore, Marian Chapman
  Case
• Brooke Correll and Clos Du Val: Adventures in Napa Valley (B...

  Moore, Marian Chapman; Glinska, Gosia
  Case
• Brooke Correll and Clos Du Val: Adventures in Napa Valley (C...

  Moore, Marian Chapman; Glinska, Gosia
  Case
• Green Ox

  Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, Geraldine
  Case
• Land O'Lakes: The Search for Growth

  Moore, Marian Chapman; Liedtka, Jeanne M.; West, Mimi
  Case
• Linking Products and Consumers: The Consumer Benefit Ladder ...

  Moore, Marian Chapman
  Technical Note
• Philip Morris USA: Life After the Master Settlement Agreemen...

  Moore, Marian Chapman; Wicks, Andrew C.; Powell, Elizabeth A.; et al
  Case
• Positioning: The Essence of Marketing Strategy

  Moore, Marian Chapman; Helstein, Richard
  Technical Note
• Snibbie: Spit Happens (A)

  Moore, Marian Chapman; Henderson, Geraldine; Yemen, Gerry
  Case