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Moore, Marian Chapman
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of 3
A Note on Market Definition, Segmentation, and Targeting: Th...
Moore, Marian Chapman; Whitler, Kimberly A.
Technical Note
Altamar Brands and Absinthe: Feeding "the Green Fairy"
Moore, Marian Chapman; Correll, Brooke
Case
Brooke Correll and Clos Du Val: Adventures in Napa Valley (A...
Moore, Marian Chapman; Glinska, Gosia
Case
Brooke Correll and Clos Du Val: Adventures in Napa Valley (A...
Moore, Marian Chapman
Case
Brooke Correll and Clos Du Val: Adventures in Napa Valley (B...
Moore, Marian Chapman; Glinska, Gosia
Case
Brooke Correll and Clos Du Val: Adventures in Napa Valley (C...
Moore, Marian Chapman; Glinska, Gosia
Case
Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, Geraldine
Case
Land O'Lakes: The Search for Growth
Moore, Marian Chapman; Liedtka, Jeanne M.; West, Mimi
Case
Linking Products and Consumers: The Consumer Benefit Ladder ...
Moore, Marian Chapman
Technical Note
Philip Morris USA: Life After the Master Settlement Agreemen...
Moore, Marian Chapman; Wicks, Andrew C.; Powell, Elizabeth A.; et al
Case
Positioning: The Essence of Marketing Strategy
Moore, Marian Chapman; Helstein, Richard
Technical Note
Snibbie: Spit Happens (A)
Moore, Marian Chapman; Henderson, Geraldine; Yemen, Gerry
Case
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