Author Profile
Lucido, Aimee
Bright Blue Scrubs: Going Back to School
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.; Lucido, Aimee; Maiden, Stephen E.
F-1912 | Published February 06, 2020 | 12 pages Case
Collection: Darden School of Business
This case tracks a woman named Jodi as she dreams of going back to school in her early 30s to become a nurse. Jodi had put off higher education for 15 years after she became pregnant with her son as a... Read More
Fresh Start—Choosing a New Cell Phone Plan
Eades, Kenneth M.; Fairchild, Gregory B.; Sinclair, Safiya; Lucido, Aimee; Maiden, Stephen E.
F-1901 | Published December 17, 2019 | 9 pages Case
Collection: Darden School of Business
Kira Allen has moved to a new city, started a new job, and is ready to get herself a new cell phone and a phone plan as well. As she researches her options, Allen thinks about trade-offs and different... Read More
Reggie Needs a Car (A)
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.; Lucido, Aimee; Maiden, Stephen E.
F-1884 | Published August 07, 2019 | 13 pages Case
Collection: Darden School of Business
This case series simulates the decision of choosing and financing a car. Reggie Fuller is a fry cook on the verge of losing his job if he keeps arriving late to work due to inconsistent public buses. ... Read More
Reggie Needs a Car (B)
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.; Lucido, Aimee; Maiden, Stephen E.
F-1885 | Published August 07, 2019 | 7 pages Case
Collection: Darden School of Business
In this case, fry cook Reggie Fuller, who wants to buy a car to ensure that he can consistently get to work on time, asks his mother if she and his sister would like to chip in with him so that he can... Read More