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Fresh Start—Choosing a New Cell Phone Pl...

Eades, Kenneth M.,...

Case

Fresh Start—Choosing a New Cell Phone Plan

Eades, Kenneth M.; Fairchild, Gregory B.; Sinclair, Safiya; Lucido, Aimee; Maiden, Stephen E.

F-1901 | Published December 17, 2019 | 9 pages Case

Collection: Darden School of Business

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Kira Allen has moved to a new city, started a new job, and is ready to get herself a new cell phone and a phone plan as well. As she researches her options, Allen thinks about trade-offs and differentiating her wants from her needs in the purchasing process. This case is most useful in a financial-literacy or financial-capability course for non-MBA learners. Students will think about their own requirements in a cell phone, what terms in the mobile-phone sphere actually mean, how to decide on a device and a provider, and the total costs of phone ownership.