Author Profile

Ledesma, Jordhy
Best Buy: Investing in Language Learning
Eades, Kenneth M.; Dickey, Keith; Ledesma, Jordhy; Frazier, Jennifer; Sider, Duane; Johnson, Melissa
F-1669 | Published May 31, 2012 | 15 pages Case
Collection: Darden School of Business
After observing customer interactions in a Best Buy in Dallas, the regional HR manager considers training sales representatives in a second language. Considering that the store's regional customer bas... Read More