Best Buy: Investing in Language Learning
Eades, Kenneth M.,...
Best Buy: Investing in Language Learning
Eades, Kenneth M.; Dickey, Keith; Ledesma, Jordhy; Frazier, Jennifer; Sider, Duane; Johnson, Melissa
F-1669 | Published May 31, 2012 | 15 pages Case
Collection: Darden School of Business
Product Details
After observing customer interactions in a Best Buy in Dallas, the regional HR manager considers training sales representatives in a second language. Considering that the store's regional customer base ranges between 13% and 30% Latino, she believes it may be a prudent option and immediately thinks of Rosetta Stone software as a cost-effective approach. Yet she still must translate her instincts into a quantifiable, tangible return on investment, particularly under demanding economic conditions.
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