Author Profile
Koontz, Serena
Boeing 737 MAX Crisis: the First 48 Hours
Murray, Meghan; Hipple, JR; Koontz, Serena; Vegarra, Andrea
BC-0343 | Published September 29, 2026 | 12 Pages Case
Collection: Darden School of Business
This case puts students in the shoes of Maya Santos, a manager in the communication strategy department of the Boeing Company (Boeing), following two crashes that were ultimately attributed to softwar... Read More
Crisis-Response Communication Strategy
Murray, Meghan; Koontz, Serena
BC-0344 | Published September 29, 2026 | 11 Pages Technical Note
Collection: Darden School of Business
When an organization loses control of its narrative, whether through scandal, natural disaster, or operational failure, the quality and speed of its communication response can determine whether the si... Read More