Author Profile

Author Image

Jena, Sanjay Kumar

AirAsia Japan: The Re-entry Decision

Jena, Sanjay Kumar; Dixit, M. R.

IIMA-STR0457 | Published May 15, 2023 | 24 pages Case

Collection: Indian Institute of Management, Ahmedabad

This case presents the situation in which Tony Fernandes, the chief executive officer (CEO) of AirAsia Group of Companie Read More

Khedut Feeds & Foods Private Limited: Implications of Country of Origin

Jena, Sanjay Kumar; Borah, Sourav Bikash; Sharma, Amalesh

IIMA-MAR0532 | Published April 13, 2023 | 16 pages Case

Collection: Indian Institute of Management, Ahmedabad

Kamal Patel and Tushar Thumar, co-founders of Khedut Feeds & Foods Private Limited (KFFPL), were contemplating whether to accept the proposal from Roy Read More

Schematic Software Company: Accelerating Growth

Jena, Sanjay Kumar; Borah, Sourav Bikash; G., Pratheebha

IIMA-MAR0530 | Published December 30, 2022 | 14 pages Case

Collection: Indian Institute of Management, Ahmedabad

Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company's growth momentum it had achieved... Read More

Singhania Vs Singhania

Jena, Sanjay Kumar; Singla, Chitra

IIMA-STR0465 | Published March 31, 2022 | 27 pages Case

Collection: Indian Institute of Management, Ahmedabad

The case describes the journey of Raymond Group, an Indian family business group. The case focuses on the dispute between Vijaypat Singhania and his son, Gautam Singhania, over a "housing agreement".... Read More

Moodcafe: From Idea Conception to Raising Funds

Singla, Chitra; Sethuram, Shridhar; Jena, Sanjay Kumar

IIMA-CIIE0023 | Published October 25, 2021 | 18 pages Case

Collection: Indian Institute of Management, Ahmedabad

The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth Read More

AirAsia vs Malaysia Airlines

Dixit, M. R.; Jena, Sanjay Kumar

IIMA-STR0453 | Published July 05, 2021 | 13 pages Case

Collection: Indian Institute of Management, Ahmedabad

The case provides an opportunity to formulate the response of a late entrant to competitive dynamics created by its own Read More

AirAsia Malaysia: The IPO Decision

Jena, Sanjay Kumar; Dixit, M. R.

IIMA-FA0547 | Published February 26, 2020 | 14 pages Case

Collection: Indian Institute of Management, Ahmedabad

The case, “AirAsia Malaysia: The IPO Decision”, presents the situation faced by Tony Fernandes, founder and CEO of AirAsia Berhad (AAB), when he and h Read More

AirAsia Malaysia 2001

Dixit, M.R.; Jena, Sanjay Kumar

IIMA-BP0430 | Published June 07, 2019 | 18 pages Case

Collection: Indian Institute of Management, Ahmedabad

This case presents the situation facing Tony Fernandes, the former Vice President of Warner Brothers, ASEAN region, in 2 Read More

Air Asia India 2017

Dixit, M.R.; Jena, Sanjay Kumar

IIMA-BP0422 | Published June 26, 2018 | 35 pages Case

Collection: Indian Institute of Management, Ahmedabad

The AirAsia India 2017 (AAI) case presents the situation faced by Tony Fernandes, the CEO of the AirAsia group of compan Read More