Author Profile

Jena, Sanjay Kumar
AirAsia Japan: The Re-entry Decision
Jena, Sanjay Kumar; Dixit, M. R.
IIMA-STR0457 | Published May 15, 2023 | 24 pages Case
Collection: Indian Institute of Management, Ahmedabad
This case presents the situation in which Tony Fernandes, the chief executive officer (CEO) of AirAsia Group of Companie Read More
Khedut Feeds & Foods Private Limited: Implications of Country of Origin
Jena, Sanjay Kumar; Borah, Sourav Bikash; Sharma, Amalesh
IIMA-MAR0532 | Published April 13, 2023 | 16 pages Case
Collection: Indian Institute of Management, Ahmedabad
Kamal Patel and Tushar Thumar, co-founders of Khedut Feeds & Foods Private Limited (KFFPL), were contemplating whether to accept the proposal from Roy Read More
Schematic Software Company: Accelerating Growth
Jena, Sanjay Kumar; Borah, Sourav Bikash; G., Pratheebha
IIMA-MAR0530 | Published December 30, 2022 | 14 pages Case
Collection: Indian Institute of Management, Ahmedabad
Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company's growth momentum it had achieved... Read More
Singhania Vs Singhania
Jena, Sanjay Kumar; Singla, Chitra
IIMA-STR0465 | Published March 31, 2022 | 27 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case describes the journey of Raymond Group, an Indian family business group. The case focuses on the dispute between Vijaypat Singhania and his son, Gautam Singhania, over a "housing agreement".... Read More
Moodcafe: From Idea Conception to Raising Funds
Singla, Chitra; Sethuram, Shridhar; Jena, Sanjay Kumar
IIMA-CIIE0023 | Published October 25, 2021 | 18 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth Read More
AirAsia vs Malaysia Airlines
Dixit, M. R.; Jena, Sanjay Kumar
IIMA-STR0453 | Published July 05, 2021 | 13 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case provides an opportunity to formulate the response of a late entrant to competitive dynamics created by its own Read More
AirAsia Malaysia: The IPO Decision
Jena, Sanjay Kumar; Dixit, M. R.
IIMA-FA0547 | Published February 26, 2020 | 14 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case, “AirAsia Malaysia: The IPO Decision”, presents the situation faced by Tony Fernandes, founder and CEO of AirAsia Berhad (AAB), when he and h Read More
AirAsia Malaysia 2001
Dixit, M.R.; Jena, Sanjay Kumar
IIMA-BP0430 | Published June 07, 2019 | 18 pages Case
Collection: Indian Institute of Management, Ahmedabad
This case presents the situation facing Tony Fernandes, the former Vice President of Warner Brothers, ASEAN region, in 2 Read More
Air Asia India 2017
Dixit, M.R.; Jena, Sanjay Kumar
IIMA-BP0422 | Published June 26, 2018 | 35 pages Case
Collection: Indian Institute of Management, Ahmedabad
The AirAsia India 2017 (AAI) case presents the situation faced by Tony Fernandes, the CEO of the AirAsia group of compan Read More