Business Case Studies & Business Publications

Jeffrey Offutt and Jita Printing: Gettin...

Fairchild, Gregory...

Case

Jeffrey Offutt and Jita Printing: Getting to Yes

Fairchild, Gregory B.; Joyce, Mallory

ENT-0195 | Published January 29, 2013 | 7 pages Case

Collection: Darden School of Business

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Jeffrey Offutt had overcome many hardships and personal difficulties to better himself and build his own graphic-design and corporate-printing business: Jita Printing. Just as it seemed his efforts had begun to pay off in the form of steady work and a loyal clientele, Offutt was hit with two problems. First, designing and printing marketing materials for a small local theater had started as a quick, small undertaking for deeply discounted prices, but had turned into a drawn-out job with multiple design stages. Second, a hardcover book design for a flower shop, involved an entirely new business venture for Jita, and Offutt was having a difficult time coming up with a quote that was both competitive and profitable. How should Offutt deal with these two problems? This case is used in entrepreneurship electives at Darden, but would also fit well in a small business strategy course for non-MBA audiences.