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Intuit: QuickBooks Upgrade
Pfeifer, Phillip E.
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Intuit: QuickBooks Upgrade
Pfeifer, Phillip E. Case M-0496 / Published January 3, 1996 / 7 pages. Collection: Darden School of Business
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Product Overview

This case describes an innovative response-modeling project at INTUIT. The case can help students understand the basics of (and the issues surrounding) response modeling, an important tactic in data-base marketing.




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  • Overview

    This case describes an innovative response-modeling project at INTUIT. The case can help students understand the basics of (and the issues surrounding) response modeling, an important tactic in data-base marketing.

  • Learning Objectives

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