Author Profile
Harrison, Bryan
Dollars, Debt, and Destiny: Marfrig’s Dilemma in a Changing Currency World
Saffie, Felipe; Harrison, Bryan
GEM-0254 | Published February 04, 2026 | 21 Pages Case
Collection: Darden School of Business
Marfrig Global Foods (Marfrig) CFO Tang David must decide whether to anchor new short-term and long-term contracts in US dollars. For decades, the dollar had functioned as the global safe asset, but D... Read More
Tariff Trouble: Navigating a Trade War in the Global Supply Chain
Saffie, Felipe; Harrison, Bryan
GEM-0255 | Published January 30, 2026 | 21 Pages Case
Collection: Darden School of Business
On April 2, 2025 (called “Liberation Day” by US President Donald Trump), the United States announced extensive tariffs on its trading partners. This presented the executives at Caterpillar Inc. with s... Read More
Fiscal Policy’s (In)direct Effects: Lobbying Priorities at Northrop Grumman
Murphy, Daniel; Saffie, Felipe; Harrison, Bryan
GEM-0232 | Published May 27, 2025 | 23 pages Case
Collection: Darden School of Business
In the lead-up to the 2024 US elections, Northrop Grumman CEO Keri Waller convenes her executive team to reassess the company’s lobbying priorities amid a shifting fiscal and political environment. Wi... Read More
The EU’s Banking Union: Is it Doomed?
Ruediger, Stefan; Harrison, Bryan; Sesia, Aldo
GEM-0226 | Published September 24, 2024 | 27 pages Case
Collection: Darden School of Business
Since 2014, the European Union (EU) had been trying to establish a single banking union based on three pillars—supervision, resolution, and depositor insurance. While EU member states had quickly agre... Read More
AB InBev: Market Power in the New Antitrust Era
Murphy, Daniel; Saffie, Felipe; Harrison, Bryan
GEM-0222 | Published July 10, 2024 | 13 pages Case
Collection: Darden School of Business
Sally Maven had advised many clients about pricing strategies over the years, but in the fall of 2023, she felt anxious about how to direct her newest customer, multinational brewer Anheuser-Busch (AB... Read More
Mexico: From Crisis to Reforms and from Reforms to Crisis
Saffie, Felipe; Harrison, Bryan
GEM-0205 | Published September 25, 2023 | 21 pages Case
Collection: Darden School of Business
As he prepares for a 2025 meeting of General Electric Corp. (GE), Vladimiro de la Mora, president of GE Mexico, weighs the potential benefits and risks of nearshoring production to the Mexican border.... Read More