Author Profile
Greenwood, Peter D. H.
Johnson & Johnson: The Live for Life Program (B)
Edwards, Jeffrey R. Greenwood, Peter D. H.
OB-0413 | Published April 23, 1992 | 9 pages Case
Collection: Darden School of Business
This follow-up case to OB-0412 describes the decision of the management team in charge of testing Live for Life to implement the program throughout J&J, presents further evidence regarding the effecti... Read More
Johnson & Johnson: The Live for Life Program (A)
Edwards, Jeffrey R. Greenwood, Peter D. H.
OB-0412 | Published April 21, 1992 | 16 pages Case
Collection: Darden School of Business
This case describes the initiation, development, and testing of Live for Life, a comprehensive employee-wellness program at J&J. The program was intended to help employees adopt healthier lifestyles, ... Read More