Darden Business Publishing is pleased to announce that customers with mobile devices can now purchase our print materials in EPUB format. All newly published and recently revised educational materials will be available in this mobile-friendly format going forward.
In 2010, about 3% of our customers visited our site through a mobile device; today, about 10% of our customers do. EPUB files are easier to view on mobile devices than PDF files, which require constant pinching and zooming to read. EPUB files resize and reflow content depending on the device you are using to view them. Now, if you are reading our cases on your iPhone or Android, you can easily flip through the pages using one of the numerous free EPUB applications available (an extensive list can be found on Wikipedia here, or check your device manufacturer’s app store). If you would like to read our EPUB files on a Kindle, you can, but you will need to convert the EPUB into Kindle’s proprietary format (instructions here).
EPUB files can also be accessed on your desktop or laptop computer using simple conversion software. Two applications that we can recommend are Calibre and Adobe Digital Editions. Both are free and compatible with Mac and PC. Apple users can also view EPUBs using iBooks.
The Strategist’s Toolkit, by Jared Harris and Michael Lenox, is Darden Business Publishing’s first e-book, and it is available in EPUB format. This book is the primary resource in Darden’s first-year “Business Strategy” course, as well as in the highly subscribed-to online course “Foundations of Business Strategy” offered through Coursera.
If you have a mobile device, give EPUB a try. Then let us know what you think, either in the comments section below or by emailing your feedback.
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