For many years, the Darden School of Business has developed custom simulations for the classroom, but few were ever made commercially available. Now Darden Business Publishing is pleased to announce a new line of reliable, high-quality, easy-to-use simulations for sale on the Forio.com platform. Our first product on Forio.com is Positioning Game—a perceptual mapping exercise created by Paul Farris.
Darden School faculty has a long history of success with its case method of teaching in management education, and high engagement learning is at the core of that success. Simulations add to the classroom dynamics by providing a context in which participants can view and analyze situations and then decide on a course of action.
Developed by Darden faculty and tested in Darden classrooms, Darden simulations are, in many ways, created similarly to cases. Students can easily purchase access to simulations, or a university can purchase a block of seats.
Each simulation uses a standard interface, so if you are familiar with one product, you will be comfortable with the interface of all of our products. Every Darden simulation comes with a user guide for participants and a teacher’s note for the facilitator.
If you are looking for an innovative way to teach product positioning, then give Positioning Game a try! Contact us to schedule a demonstration or to view a brief demonstration on Forio.com. Check back in the spring for the release of additional simulations in quantitative methods and operations management.