Author Profile

Author Image

Eakes, David

Sammy Snacks (A)

Laseter, Timothy M.; Eakes, David; Fairchild, Gregory B.

OM-1177 | Published November 10, 2005 Case

Collection: Darden School of Business

Sam, a Labrador retriever, is the inspiration behind his owner's retail business that sells super premium pet food. As she expands the company's retail footprint, the founder considers two options wit... Read More