Business Case Studies & Business Publications

Collaborative E-Commerce: Shaping the Fu...

Spekman, Robert E....

Case

Collaborative E-Commerce: Shaping the Future of Partnerships in the Healthcare Industry

Spekman, Robert E.; Harahsheh, Anwar

M-0661 | Published July 19, 2002 | 18 pages Case

Collection: Darden School of Business

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The purpose of this case is to provide insight into the dynamics of the pharmaceutical industry and to offer one view of the changing business model in the industry. What was once a vertically integrated business model for the large drug manufacturers has now been supplanted by contract manufacturers and other intermediaries that have changed the nature of competition. Cardinal has become far more than a drug wholesaler and this case attempts to shed light on the range of services it can offer to increase its share of the overall value chain from drug discovery, through FDA trials and approval, to marketing and sales of these drugs.