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Casey, Natalie
Dell Computadores Do Brasil LTDA
Casey, Natalie; Rodriguez, Peter L.
BP-0482 | Published June 03, 2005 | 16 pages Case
Collection: Darden School of Business
At the end of the 1990s, when Dell's stock was rising rapidly, the company considered expansion to Brazil, the largest economy in Latin America. This case examines Dell's rationale for establishing pr... Read More