Author Profile

Author Image

Casey, Natalie

Dell Computadores Do Brasil LTDA

Casey, Natalie; Rodriguez, Peter L.

BP-0482 | Published June 03, 2005 | 16 pages Case

Collection: Darden School of Business

At the end of the 1990s, when Dell's stock was rising rapidly, the company considered expansion to Brazil, the largest economy in Latin America. This case examines Dell's rationale for establishing pr... Read More