The Business-to-Business (B2B) marketing module is designed primarily for instructors teaching courses for those students seeking marketing careers in organizations that market products and services to other organizations. While the module should be of special interest to instructors teaching B2B marketing, it is also an appropriate guide for courses in consulting and manufacturing and in nonmarketing functional areas of B2B firms. The syllabus outlines the teaching materials used and lists the topics covered in the Darden B2B course.