Format | Price | Quantity | Select |
---|---|---|---|
PDF Download |
$6.95
|
||
Printed Black & White Copy |
$7.25
|
This case presents the issues faced by the BA-USAir coordination team as it struggles with creating a management structure to facilitate the development of a newly announced alliance. The team has six weeks to design a blueprint and present it to senior management. Students and executives find that this case opens up significant issues related to implementing alliances. The B case is OB-0585.