Author Profile

Bendle, Neil

• Customer Lifetime Value

  Pfeifer, Phillip E.; Farris, Paul W.; Bendle, Neil
  Technical Note
• Customer Profit

  Pfeifer, Phillip E.; Farris, Paul W.; Bendle, Neil
  Technical Note
• Customer Profitability

  Farris, Paul W.; Pfeifer, Phillip E.; Bendle, Neil
  Technical Note
• Customer Profitability (RUSSIAN)

  Farris, Paul W.; Pfeifer, Phillip E.; Bendle, Neil
  Technical Note
• Pricing Metrics and Concepts

  Farris, Paul W.; Pfeifer, Phillip E.; Bendle, Neil
  Technical Note
• Sales Force Management and Measurement

  Farris, Paul W.; Spekman, Robert E.; Bendle, Neil; et al
  Technical Note