
AT&T and Olivetti: Analysis of a Failed ...
Spekman, Robert E....
AT&T and Olivetti: Analysis of a Failed Strategic Alliance
Spekman, Robert E.; Bolon, Meredith Moskow
M-0430 | Published November 2, 1993 | 10 pages Case
Collection: Darden School of Business
Product Details
This case examines the early stages of an alliance between two firms. The case deals with the reasons why the alliance makes sense, and documents how the alliance degrades and eventually fails. It demonstrates how the different expectations of partners can affect the nature and tone of their relationship.
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