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AT&T and Olivetti: Analysis of a Failed ...

Spekman, Robert E....

Case

AT&T and Olivetti: Analysis of a Failed Strategic Alliance

Spekman, Robert E.; Bolon, Meredith Moskow

M-0430 | Published November 2, 1993 | 10 pages Case

Collection: Darden School of Business

Product Details

This case examines the early stages of an alliance between two firms. The case deals with the reasons why the alliance makes sense, and documents how the alliance degrades and eventually fails. It demonstrates how the different expectations of partners can affect the nature and tone of their relationship.

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