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ABB Asea Brown Boveri (B): A Federation of National Companies
Eaker, Mark R.; Boynton, Andrew C.; Gartner, Eran Case BP-0324 / Published September 15, 1992 / 14 pages. Collection: Darden School of Business
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Product Overview

In the B case, Asea and Brown Boveri have merged. The new company needs to establish a management-control system that provides key information to a small HQ staff and is consistent with the strategic and operational principles of the CEO, Percy Barnevik. See also the A case (UVA-BP-0323).




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  • Overview

    In the B case, Asea and Brown Boveri have merged. The new company needs to establish a management-control system that provides key information to a small HQ staff and is consistent with the strategic and operational principles of the CEO, Percy Barnevik. See also the A case (UVA-BP-0323).

  • Learning Objectives