This is a Spanish translation of the December 16, 2019, version of UVA-OB-1307.
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values.
This B case contains a video and a transcript of an interview the case authors conducted with Ricardo Martinez on July 15, 2019, concerni
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values.
This B case contains a video and a transcript of an interview the case authors conducted with Ricardo Martinez on July 15, 2019, concerning his reflections on the ethical conflict described in the case and what he actu
In August 2004, Interbolsa's risk management committee had to decide upon a request to double the authorized quota for repurchase agreements (repos) on Interbolsa's own stock. Two months earlier, Jorge Arabia had joined Interbolsa, the largest stock brokerage firm in Colombia, as CFO. In this role, he had a seat in the risk management committee.
Arabia had noticed that these repos carried large a
In August 2004, Interbolsa's risk management committee had to decide upon a request to double the authorized quota for repurchase agreements (repos) on Interbolsa's own stock. Two months earlier, Jorge Arabia had joined Interbolsa, the largest stock brokerage firm in Colombia, as CFO. In this role, he had a seat in the risk management committee.
Arabia had noticed that these repos carried large a
This is a Spanish translation of the March 23, 2020, version of OB-1306.
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values.
In 2009, Ricardo Martinez, management assistant at Premium Capital Investment Advisors (PCIA), was asked to fabricate some of the information to
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values.
In 2009, Ricardo Martinez, management assistant at Premium Capital Investment Advisors (PCIA), was asked to fabricate some of the information to be included in the monthly account balance statements addressed to five s
Kicks Inc., a manufacturer and distributor of athletic apparel and shoes, had plans to launch a new tennis shoe line within the year and was seeking an up-and-coming young athlete to be its spokesperson. Sebastian Martinez had emerged as an ideal candidate, and contract discussions were underway. Six issues need to be resolved to the satisfaction of the six parties involved?the athlete, the athlet
In 2023, Serena Lopez, an advertising executive at Dinh’s Donuts, has to craft an advertising strategy for the donut chain’s new product, the Minty Cacao Dream donut. Lopez and her team must consider which media channels to use, which advertising mediums to select, and which advertising tactics to pursue. They also need to develop a media plan in the context of the competitive and fragmented Los A
In this case, a follow-up to "Dinh's Donuts (A): Optimizing Advertising Reach" (UVA-BC-0302), Serena Lopez, an advertising executive at Dinh’s Donuts, must determine how to allocate the donut chain’s advertising budget to promote a new product, the Minty Cacao Dream donut. Through a cluster analysis, Lopez and her team have identified seven customer segments based on consumers’ media behavior. The
As he prepares for a 2025 meeting of General Electric Corp. (GE), Vladimiro de la Mora, president of GE Mexico, weighs the potential benefits and risks of nearshoring production to the Mexican border. Along with major ports that accessed both the Pacific and Atlantic Oceans and a 2,000-mile frontier shared with the United States, Mexico has a long history of trade and cooperation with the United S
This case provides a context for discussing a supplier's views regarding a possible GM PICOS team review of its operations. Instructors should consider two companion cases, "General Motors (B): Ignacio Lopez" (UVA-E-0088) and "General Motors (D): The PICOS Team" (UVA-E-0090).