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The US News Media Ecosystem

West, June, Klopfe...

Technical Note

The US News Media Ecosystem

West, June; Klopfenstein, Amy

BC-0321 | Published August 15, 2025 | 12 Pages Technical Note

Collection: Darden School of Business

Product Details

This technical note provides an overview of trends within the US media industry. It covers the origins of the newspaper, radio, and television industries and profiles how they evolved over time. The note also explores the impact of the digital revolution on traditional media sources, the fragmentation of media consumption, the potential impact of artificial intelligence on the media industry, and the factors driving the decline in trust in traditional media. The note concludes by profiling the rise of social media influencers as a news source and potential trajectories for the future of US news media. This note is suitable for use in courses on the media and entertainment industry.

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