Author Profile
Snehal Awate
Strategies for Firm Positioning: The Case of Lexus (A)
VinodiniSaihjpal; Snehal Awate
ISB229 | Published December 18, 2020 | 3 pages Case
Collection: Indian School of Business
The three caselets in the series “Strategies for Firm Positioning” draw the reader’s attention to the concept of firm positioning using Porter’s Productivity Frontier. Read More
Strategies for Firm Positioning: The Case of McDonald's in 2015 (B)
Vinodini Saihjpal; Snehal Awate
ISB230 | Published December 01, 2020 | 2 pages Case
Collection: Indian School of Business
The three caselets in the series “Strategies for Firm Positioning” draw the reader’s attention to the concept of firm positioning using Porter’s Productivity Frontier. Read More
Strategies for Firm Positioning: The Case of Samsung in 2010 (C)
Vinodini Saihjpal; Snehal Awate
ISB231 | Published December 01, 2020 | 2 pages Case
Collection: Indian School of Business
The three caselets in the series “Strategies for Firm Positioning” draw the reader’s attention to the concept of firm positioning using Porter’s Productivity Frontier. Read More
LOGINEXT: AN INDIAN START-UP SCALES CHALLENGES IN THE GCC REGION
Neelakanta Rao Nanubala; Snehal Awate; Swapna AJ
ISB202 | Published July 23, 2020 | 11 pages Case
Collection: Indian School of Business
The case centers around LogiNext, a logistics technology company that provided organized logistics and field service management in real time to increase the operational efficiency of its clients. Read More
STERLITE POWER: TECHNOLOGY AS A POINT OF DIFFERENTIATION
Snehal Awate; Geetika Shah; Sudhanshu Tripathi; Swapna A J
ISB206 | Published July 07, 2020 | 21 pages Case
Collection: Indian School of Business
This case aims to give participants an understanding of how Sterlite Power (Sterlite) successfully differentiated itself using technology in an otherwise traditional sector in an emerging economy. Read More