Product Overview

The case centers around LogiNext, a logistics technology company that provided organized logistics and field service management in real time to increase the operational efficiency of its clients. Founded in 2014 by Dhruvil Sanghvi and Manisha Raisinghani, the company had operations in India, the United States and Southeast Asia. In 2018, when the events of the case are set, its founders were planning to expand its reach within the Gulf Cooperation Council (GCC) countries. As a part of its scaling up activities, LogiNext wanted to make Agility, one of the largest logistics companies in the Middle East, its logistics software partner in the region. Sanghvi and Raisinghani were faced with a number of questions: What should be the way forward for the firm? How could LogiNext cater to the GCC region’s logistics challenges and understand the changes required to improve product fitment in the new market? What change management strategy should LogiNext apply in the region so that new markets or targeted companies adopt the new technology?

Learning Objectives

1. Understand how companies plan for global expansion through their market entry strategies. 2. Study various types of entry modes and common barriers to entry. 3. Apply appropriate frameworks to evaluate potential markets for entry. 4. Examine and reassess expansion strategies considering local competition. 5. Appreciate the need for organizations to evaluate fit between their domestic operations and international expansion plans