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Lay's Potato Chips: The Crunch Is On (A)

Harris, Jared D.; Yemen, Gerry; Lozano, Amanda

S-0200 | Published October 07, 2011 | 14 pages Case

Collection: Darden School of Business

Snack-food customers claim they want to eat healthier snacks and lose weight, but snacks marketed as nutrition-wise don't sell as well as traditional salty snacks, such as the iconic Lay's brand of po... Read More