Author Profile
Adkins, Thomas
Stroke-of-Pen Risk and Vantage Oncology, LLC
Herpfer, Christoph; Adkins, Thomas
F-2128 | Published October 21, 2025 | 14 Pages Case
Collection: Darden School of Business
In July 2013, Mike Fiore, CEO and cofounder of Vantage Oncology, LLC (Vantage), a developer and operator of freestanding radiation oncology centers, learned that the Centers for Medicare & Medicaid Se... Read More
Physician Fee Schedule: A Primer
Herpfer, Christoph; Adkins, Thomas
F-2129 | Published October 21, 2025 | 4 Pages Technical Note
Collection: Darden School of Business
This technical note provides an overview of the Centers for Medicare & Medicaid Services (CMS) physician fee schedule (PFS), which governs payment rates for physicians and health care providers under ... Read More
How Much Is Too Much? Elon Musk’s Compensation at Tesla
Hopkins, Justin J.; Adkins, Thomas
C-2505 | Published August 13, 2025 | 19 Pages Case
Collection: Darden School of Business
In March 2018, Tesla, Inc. (Tesla), shareholders approved an employee stock-option package (ESOP) for CEO Elon Musk potentially worth $55 billion. The package was quickly challenged in court by shareh... Read More
Accounting Guidance for Stock Awards
Hopkins, Justin J.; Adkins, Thomas
C-2514 | Published August 13, 2025 | 3 Pages Technical Note
Collection: Darden School of Business
This technical note introduces the accounting treatment of employee stock-based compensation, with a focus on awards subject to service, performance, and market vesting conditions. It guides students ... Read More
Flipkart: Leveraging Customer Analytics
Wilcox, Ron; Kemp, Bianca; Adkins, Thomas
M-1046 | Published March 19, 2025 | 5 pages Case
Collection: Darden School of Business
Flipkart is a large online retail platform operating in India. It seeks to use its promotional dollars more effectively by leveraging information generated by the data it collects on consumer purchase... Read More
The Room Where It Happened: The Unlikely Origin of the Modern Impact Investing Movement
McBrady, Matthew; Adkins, Thomas
F-2094 | Published February 21, 2025 | 25 pages Case
Collection: Darden School of Business
In October 2007, Antony Bugg-Levine, managing director at the Rockefeller Foundation, brought together an international group of investors to discuss an ambitious proposal: using global capital market... Read More
Saving Lives with Data Visualizations (B): Charts in the Time of COVID-19
Batova, Tatiana; Adkins, Thomas
BC-0314 | Published September 20, 2024 | 2 pages Case
Collection: Darden School of Business
This is a companion case to “Saving Lives with Data Visualizations (A): Charts in the Time of Cholera,” which has students analyze the work of early data scientists as they confronted cholera outbreak... Read More
Understanding TV and Video Streaming Industries: Measuring the Viewing Zeitgeist
Palomba, Anthony; Adkins, Thomas
M-1042 | Published January 18, 2024 | 10 pages Case
Collection: Darden School of Business
This partially fictionalized case centers around the evolution of audience measurement analytics as the streaming era disrupts the media industry. The case places students in the shoes of a Netflix ex... Read More