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Understanding TV and Video Streaming Industries: Measuring the Viewing Zeitgeist
Palomba, Anthony; Adkins, Thomas Case M-1042 / Published January 18, 2024 / 10 pages.
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Product Overview

This partially fictionalized case centers around the evolution of audience measurement analytics as the streaming era disrupts the media industry. The case places students in the shoes of a Netflix executive as they develop a slate of original series. Students are given a chance to explore the types of key performance indicators that might forecast a hit show while also learning about the media industry and the creative process.



Learning Objectives

- Gain exposure to the media industry and the history of television - Examine the intersection of data and the creative process - Understand how consumers engage with content and content platforms - Explore the metrics and KPIs relevant to measuring and forecasting content success


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  • Overview

    This partially fictionalized case centers around the evolution of audience measurement analytics as the streaming era disrupts the media industry. The case places students in the shoes of a Netflix executive as they develop a slate of original series. Students are given a chance to explore the types of key performance indicators that might forecast a hit show while also learning about the media industry and the creative process.

  • Learning Objectives

    Learning Objectives

    - Gain exposure to the media industry and the history of television - Examine the intersection of data and the creative process - Understand how consumers engage with content and content platforms - Explore the metrics and KPIs relevant to measuring and forecasting content success