Product Overview

This partially fictionalized case centers around the evolution of audience measurement analytics as the streaming era disrupts the media industry. The case places students in the shoes of a Netflix executive as they develop a slate of original series. Students are given a chance to explore the types of key performance indicators that might forecast a hit show while also learning about the media industry and the creative process.

Learning Objectives

- Gain exposure to the media industry and the history of television - Examine the intersection of data and the creative process - Understand how consumers engage with content and content platforms - Explore the metrics and KPIs relevant to measuring and forecasting content success