Author Profile
Zhang, Zhihao
Three Empirical Methods for Calculating Customer Lifetime Value
Zhang, Zhihao; Whitler, Kimberly; Venkatesan, Rajkumar
M-1056 | Published August 01, 2024 | 11 pages Technical Note
Collection: Darden School of Business
A useful method in the marketer’s toolkit for determining the value of a representative customer from a certain segment is customer lifetime value (CLV). A CLV analysis essentially summarizes the prof... Read More
A Conceptual Introduction to Customer Lifetime Value
Zhang, Zhihao; Whitler, Kimberly
M-1053 | Published July 24, 2024 | 9 pages Technical Note
Collection: Darden School of Business
An important metric that plays a pivotal role in marketing is customer lifetime value (CLV). Given the constraint of limited marketing budgets, a company can enhance the return on its marketing invest... Read More
Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions
Whitler, Kimberly; Hagerty, Serena; Zhang, Zhihao; Maiden, Stephen E.
M-1045 | Published February 28, 2024 | 4 pages Technical Note
Collection: Darden School of Business
A key negotiating concept, the Zone of Possible Agreement (ZOPA), allows a buyer and seller to reach a mutually acceptable price. This technical note provides an overview of ZOPA for both individual-l... Read More