Product Overview

This case, the conclusion of the series that also includes “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369), “Yearbook Inc. (B): The Emergence of Canva” (UVA-OM-S-0370), and “Yearbook Inc. (C): The Growth of Canva,” looks at Melanie Perkins’s company, Canva, in 2020 and beyond. How did the design start-up that had thrived since its launch weather the COVID-19 pandemic?

Learning Objectives

- Evaluate the business model and key performance indicators for Fusion and Canva - Examine the strategic choices and tradeoffs that an entrepreneur must make - Understand the capital-raising process and role-play making a pitch to a venture capitalist - Compare the value proposition of competing companies and technologies in a changing industry landscape