You have no items in your shopping cart.

Yamaha Corporation's Corporate Strategy
Bourgeois, L. J. III; Spreadbury, Andrew W. Case S-0139 / Published December 31, 2007 / 2 pages. Collection: Darden School of Business
Format Price Quantity Select
PDF Download
$6.95
EPUB Download
$6.95
Printed Black & White Copy
$7.25

Product Overview

With a far more diversified product range than any of its competitors in the electronic keyboard market, Yamaha had pursued a corporate strategy of diversification since World War II. The company had branched into the cutthroat competition of television, VCR, and audio-equipment production. With only its manufacturing-related capabilities supporting these businesses, Yamaha Corporation did not fare well with them because top executives were not able to move aggressively on less-familiar turf and because independent-minded divisions failed to pool resources and expertise.




  • Videos List

  • Overview

    With a far more diversified product range than any of its competitors in the electronic keyboard market, Yamaha had pursued a corporate strategy of diversification since World War II. The company had branched into the cutthroat competition of television, VCR, and audio-equipment production. With only its manufacturing-related capabilities supporting these businesses, Yamaha Corporation did not fare well with them because top executives were not able to move aggressively on less-familiar turf and because independent-minded divisions failed to pool resources and expertise.

  • Learning Objectives