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Can Zwift Disrupt Peloton's Ascent?

Dikolli, Shane; Wright-Pruski, Colin; Yemen, Gerry

C-2454 | Published January 18, 2022 | 11 pages Case

Collection: Darden School of Business

This public-sourced case uses the fitness company Zwift and one of its competitors, Peloton, to explore cost allocation and bundling services. The material includes a task to provide a back-of-the-env... Read More