Wm. Wrigley Jr. Company and Mars, Incorp...
Loutskina, Elena, ...
Wm. Wrigley Jr. Company and Mars, Incorporated: Merger Negotiation Application (SIMULATION)
Loutskina, Elena; Telegdy, Fred; Lehmbeck, Chris; Hedlund, Peter
F-1708 | Published December 5, 2013 | 0 pages Case
Collection: Darden School of Business
Product Details
The cases "Wm. Wrigley Jr. Company" (UVA-F-1607) and "Mars, Incorporated" (UVA-F-1612) serve as two sides of a merger negotiation exercise set in April 2008. Students are asked to represent either Mars, the acquirer, or Wrigley, the target company. The Mars-Wrigley multimedia application allows the instructor to collect and analyze the intermediate and final negotiation results and automatically creates a slide deck for final debrief (UVA-F-1612TNP).
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