"Why Should I Care?"
Chen, Ming-Jer, Tu...
"Why Should I Care?"
Chen, Ming-Jer; Tucker, Charles
S-0301 | Published May 23, 2018 | 3 pages Case
Collection: Darden School of Business
Product Details
A scholar in the area of organizational behavior has just learned that her paper on gender diversity has been accepted by a top management journal. She is looking forward to today's class because her new paper, which she had assigned as reading for class, could serve as a test run to discovering what kind of response her research would elicit from practical-minded business students. But instead she must make a case for the relevance of research in the real world of business.
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