Why People Behave the Way They Do
Clawson, James G.
Why People Behave the Way They Do
OB-0183 | Published April 1, 2001 | 12 pages Technical Note
Collection: Darden School of Business
Product Details
This note outlines a simple but powerful model, in managerial language, for understanding why people behave the way they do. The model builds a set of relationships among perceptions, beliefs, conclusions, defense mechanisms, and behavior, and provides a framework that has been useful in a variety of settings for practicing managers.
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