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Whitler, Kimberly A.
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A Strategic Marketing Plan to Successfully Deliver Your Prof...
Whitler, Kimberly A.
Exercise
Assessing and Improving Digital Ability: Procter & Gamble's ...
Whitler, Kimberly A.; Wilder, F. D.
Technical Note
Athlete Brands: How to Benefit from Your Name, Image & Liken...
Whitler, Kimberly A.; Hodgkins, Jay P.
Book
Brand Measurement Methods
Whitler, Kimberly A.; Regan, Ellen
Technical Note
Brand Purpose
Whitler, Kimberly A.; Pohl, Mark
Technical Note
Branding the Master Brander (A): Positioning Procter & Gambl...
Whitler, Kimberly A.
Case
Branding the Master Brander (B): Implementing Procter & Gamb...
Whitler, Kimberly A.
Case
Buick at a Crossroads: Building Brand Momentum
Whitler, Kimberly A.; Yemen, Gerry; Wells, Graham D.
Case
Build Your Brand with Social Media: How to Get Started Using...
Whitler, Kimberly A.
Technical Note
Country Market Collection: A Case of Channel Conflict
Whitler, Kimberly A.; Raggio, Randle D.
Case
David's Bridal: Customer Relationship Management in the Digi...
Whitler, Kimberly A.; Farris, Paul W.; Thompson, Sylvie
Case
Developing a Marketing Technology Blueprint
Whitler, Kimberly A.; Vaughan, Scott A.
Technical Note
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