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Whitler, Kimberly
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Brian Gursky: Using Social Media to Build an Athlete Brand i...
Whitler, Kimberly
Case
Coke Puts Its Brand between a Rock and a Hard Place: Alignin...
Whitler, Kimberly; Wooten, David; Nolan, Liam
Case
Leveraging the Zone of Possible Agreement (ZOPA) to Make Pri...
Whitler, Kimberly; Hagerty, Serena; Zhang, Zhihao; et al
Technical Note
Managing Brand Crisis: Bud Light Cracks Open a Can of Contro...
Whitler, Kimberly; Baum, Dan; Pasquinelli, Emily
Case
Pause and Refresh: Rethinking Coca-Cola's Response to the Ge...
Whitler, Kimberly; Soltis, Steven
Exercise
The Good Feet Store: Sponsoring College Athletes in the Name...
Whitler, Kimberly; Puto, Christopher P.; Maiden, Stephen E.
Case
Using AI to Assess Creative Concepts
Whitler, Kimberly; Hagerty, Serena; Daum, Julie; et al
Case
A Conceptual Introduction to Customer Lifetime Value
Zhang, Zhihao; Whitler, Kimberly
Technical Note
Three Empirical Methods for Calculating Customer Lifetime Va...
Zhang, Zhihao; Whitler, Kimberly; Venkatesan, Rajkumar
Technical Note
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