Author Profile
Wells, Graham D.
Bond Buyback at Deutsche Bank
Allayannis, George (Yiorgos); Yemen, Gerry; Wells, Graham D.
F-1790 | Published March 13, 2017 | 23 pages Case
Collection: Darden School of Business
The case describes a 2016 debt buyback transaction for Deutsche Bank, a major, global, systemically important bank. The case focuses on the large, global bank during a turbulent period, giving student... Read More
Buick at a Crossroads: Building Brand Momentum
Whitler, Kimberly A.; Yemen, Gerry; Wells, Graham D.
M-0907 | Published August 02, 2016 | 27 pages Case
Collection: Darden School of Business
Few cases allow the student to understand the relationship between brand strategy, marketing strategy, implementation, and analysis. While some conceive of the process as being sequential, this case d... Read More