Business Case Studies & Business Publications

Weirton Steel Corporation

Shaw, Gary, Roux, ...

Case

Weirton Steel Corporation

Shaw, Gary; Roux, Gregory

BC-0010 | Published April 15, 1985 | 14 pages Case

Collection: Darden School of Business

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Learning Objectives

Weirton Steel, having just recently completed a changeover to an employee-owned operation, faces an ambiguous future. The president must draft a quarterly report letter to his employees/shareholders explaining the company's performance in the previous quarter, its significance as a new upward trend, and the need for heavy capital expenditures to keep Weirton profitable in the coming years. This letter teaches the student to convey a mixed message: things look good, performance is excellent, but real obstacles lie immediately ahead. This message must inform and motivate, as well as direct and congratulate this audience of employees/shareholders.