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Silk Soy Milk (A)

Farris, Paul W.; Shames, Ervin R.; Wasden, Michael

M-0771 | Published April 21, 2009 | 16 pages Case

Collection: Darden School of Business

The Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new e... Read More